One of McDonald’s biggest US competitors is now closing over 300 restaurants

Fast food chain Wendy’s, considered one of McDonald’s biggest competitors in the US, is facing extensive store closures in its home country.

According to US business media outlet TheStreet, Wendy’s will close around 300 restaurants over the next year.

The decision comes as a result of a declining customer base and rising operating costs.

In particular, the combination of inflation and fierce competition from other eateries has made it difficult for the chain to maintain its position.

Wendy's is closing more U.S. restaurant locations amid a slump in sales across the fast food industry. https://t.co/imz8ZYQjMR

— ABC News (@ABC) November 15, 2025

Casual-dining chains such as Chili’s are increasingly attracting customers with offers and promotions, including the popular “3 for Me” menu, which draws many customers into the restaurants.

In addition to the price factor, changing consumer eating habits are also playing a role.

More people are increasingly looking for higher quality and flexible meals, which places new demands on fast food chains like Wendy’s.

Wendy’s has initiated an internal evaluation of its locations.

The aim is to identify restaurants that are no longer economically viable.

According to the company’s CEO, Ken Cook, the closures are intended to strengthen overall earnings and concentrate customer traffic to the restaurants that remain open.

Closures stretch over several years

The first closures are expected to begin in the fourth quarter and will continue into 2026.

The company hopes that the consolidation of the business will create more efficient operations and a stronger market position in the long term.

At the same time, the industry is seeing consumers becoming increasingly price-sensitive.

This puts pressure on fast food chains to find new ways to offer value without compromising on profitability or quality.

Wendy’s history

Wendy’s was founded in 1969 in Columbus, Ohio, by Dave Thomas, who named the chain after his daughter Melinda Lou “Wendy” Thomas.

The chain is known for its distinctive square patties, designed to protrude beyond the bun edges and signal freshness.

In addition, Wendy’s only uses fresh meat from North America that’s never been frozen.

It’s a detail that the chain emphasizes in its marketing.

Today, Wendy’s operates thousands of restaurants globally.