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Crypto company wants to buy Juventus football club

Crypto company wants to buy Juventus football club
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By N. Pedersen 17. December 2025

Juventus has rejected a €1 billion acquisition from crypto company Tether. The club remains in the hands of the Agnelli family.

Italian club Juventus remains in the hands of the Agnelli family after the club’s owners on Saturday publicly rejected a takeover offer from crypto company Tether.

The offer was worth approximately one billion euros.

Tether, which is known for its cryptocurrency, had approached to buy the family’s majority shares in the traditional club.

But the bid was rejected by Exor, the Agnelli family’s holding company.

– “Juventus, our history and our values are not for sale,” said John Elkann, CEO of Exor, in a video message on the Juventus website.

Over 100 years of ownership will be maintained

John Elkann emphasized that Juventus has been part of the family history for over 100 years.

– “Juve has been part of my family for 102 years. Over the course of a century, four generations have strengthened the club, taken care of it in difficult times and celebrated its many festive moments,” he said.

He added that the family will continue to support the club’s current management and aims to build a team that can win titles again.

Juventus have not won Serie A since the 2019/20 season, when the club ended a run of nine straight championships.

Recently, coach Igor Tudor was sacked and Luciano Spalletti was brought in as the new head coach.

Luciano Spalletti expressed great satisfaction with the support from the club’s owners.

– “It is again a pleasure to feel the strength and passion of John Elkann and his family for this club,” he said at a press conference ahead of Sunday’s game against Bologna.

– It’s clear that it’s up to us to give something back for this passion, to honor the past and build a future at the same level – or even better – as John Elkann himself told us when he visited us.

Juventus holds on while others are sold off

In 2022, then Juventus president Andrea Agnelli and the rest of the board resigned following a case of accounting fraud.

Despite turbulent years, the family has retained control of the club.

At the same time, other major Italian clubs such as AC Milan, Inter and Roma have been acquired by foreign investors.

Juventus and Napoli are among the few Serie A clubs still owned by Italian interests.

An official statement from Exor reads

– “Exor reiterates its previous and clear statement that it has no intention of selling any of its shares in Juventus to third parties, including, but not limited to, El Salvador-based Tether

– Juventus is a club with a long and successful history that Exor and the Agnelli family have been stable and proud owners of for over a century, and they remain fully committed to the club.

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